Drew Mandinach, Social Content Manager, UCLA Anderson School of Management

Drew Mandinach is the Social Content Manager at UCLA Anderson School of Management, and was formerly the Video Production Manager at Balboa Park Online Collaborative, where he produced collaborative video content and helped manage social media engagement. Throughout our conversation, Drew stressed the power of collaboration and the importance of leveraging social media platforms to…

Kati Price, Head of the Digital Media Department, Victoria and Albert Museum

I had the pleasure of interviewing Kati Price, the Head of Digital Media at Victoria and Albert Museum in London. Kati oversees all digital activity, from the museum’s websites, apps and social media to developing new digital products, services and experiences. Kati’s 18 years’ experience in the design industry spans both the commercial and the…

Kristin Prestegaard, Chief Engagement Officer, Minneapolis Institute of Art

I had a great time talking with Kristin Prestegaard about how museums can best engage their audiences in a contemporary setting. As Chief engagement officer for the Minneapolis Institute of Art (MIA) she is a leader in devising strategies that open the doors to increased audience engagement and participation. Our discussion centered around the use…

Erin Blasco, Blog and Social Media Manager, National Museum of American History

During our conversation, Erin Blasco reveals how to model behavior for digital engagement and provides valuable insight into managing a Kickstarter’s social media campaign.  Erin collaborates with staff across departments to manage the National Museum of American History’s entire social media presence. She relies on the knowledge of subject area specialists like curators to help…

W. Ryan Dodge, Digital Engagement Coordinator, Royal Ontario Museum

Speaking with W. Ryan Dodge was an inspirational experience. His passion for engaging communities through meaning-filled interaction is evident and contagious! In this interview, we focused on some key areas including the importance of user generated content, social media strategy and increasing digital capacity throughout the museum. Mr. Dodge is also the Digital Content and Community…

Chris Michaels, Digital Director, The National Gallery, London

Chris Michaels, Digital Director at the National Gallery, discusses digital as an integral part of a museum’s broader strategy and vision, and explains how technology can help connect visitors to the  museum objects they encounter  in meaningful ways. Acknowledging that there is no perfect map for museum digital strategy, he shares his belief in embedding…

Renae Mason, Senior Digital Producer, Gallagher & Associates

Navigating the rough surf of museums in the digital age means not just understanding the guiding principles of user-centered design, but also being able to anticipate the next digital curve for which precedents do not exist. With undergraduate degrees in Anthropology and Communications and a masters in New Media Arts and Production, Australia native Renae…

Lyndsay Kibiloski, Digital Media Specialist, Mint Museum of Art

Lyndsay Kibilosky is the digital media specialist at The Mint Museum of Art, located in Charlotte, NC. Lyndsay shares her experiences The Mint and her transition from graphic design into web content development.  Some important tips are discussed regarding what people interested in going into the field can do now to go into it. While…

Lucy Redoglia, Former Social Media Manager, LACMA

In my interview with Lucy Redoglia, we spoke of all things social, the importance of varied content across social channels, and the need for innovative thinking when museums approach their digital strategy. Ms. Redoglia, the former Social Media Manager for LACMA and a vet of the Metropolitan Museum of Art, spoke eloquently about how lucky…

Lowell Robinson, Director of Digital Experience Lab, Exploratorium

On October 16 I interviewed Lowell Robinson, Director of the Digital Experience Lab at the Exploratorium in San Fransisco. During the interview, Mr. Robinson informed told me about his background in digital media, in particular abstract cinema. This is different than the “usual” fine arts background which other museum professionals have, yet it has helped…

Sarah Banks, Manager of Online Engagement, Smithsonian Air and Space Museum

Sarah Banks is the Manager of Online Engagement at the Smithsonian Air and Space Museum in Washington, D.C. Sarah has a fascinating background that led her in a round-about way to this position. As an undergraduate at Haverford College in Philadelphia, Pennsylvania she majored in comparative religion and Judaism graduating in 2005 with her Bachelor’s…

April Kirk, Executive Director, Historic Stranahan House Museum

Interviewing April Kirk was an interesting experience. April Kirk is the Executive Director at the Historic Stranahan House Museum but that’s not the only hat she wears. The Historic Stranahan House Museum is a non-profit that employs 7 employees, three of which are full time and four of which are part time. The employees range…

Robbie Sexton, Social Media Manager, Art Institute of Chicago

Robbie Sexton is the social media manager and content designer at the Art Institute of Chicago. He began working there almost 6 years ago as a content editor on the blog and has worked his way up to be the sole person in charge of the Art Institute’s social media presence (Facebook, Twitter, Instagram, Blog,…

Rebecca Aloisi, Vice President for Marketing, George Washington’s Mount Vernon

I interviewed Rebecca Aloisi, Vice President for Marketing at George Washington’s Mount Vernon. Rebecca recently received recognition for five years of service to Mount Vernon. Rebecca earned her Bachelor degree in Spanish and Linguistics before achieving her Master’s in Marketing. While she recognizes and stated that her undergrad did not have anything to do with…

Helen Wahle, Former Social Media Manager, Museum of Tolerance

  The person that I interviewed for my guests expert interview was Helen Wahle. After graduating with a journalism degree from Indiana University, Helen served as the social media intern for several non-profits. She eventually was hired by the Museum of Tolerance as their Social Media Manager, helping to build their social media platform. She…

Jenn Lyon, Community Manager, Colonial Williamsburg

Jenn Lyon is the current Community Manager for the social media team at Colonial Williamsburg. She  describes her background as different than most in social media since she had a PhD in American History from the University of Florida. She has previous experience working in the museum field through internships at Monticello and the National…

Catherine Mastrangelo, Marketing and Communications Manager, Montclair Art Museum

For my guest expert interview, I spoke with Catherine Mastrangelo, the Marketing and Communications Manager for the Montclair Art Museum in Montclair, New Jersey. An aspect of the interview that I found fascinating was what prompted the creation of MAM’s social media accounts. In 2009, MAM hosted an exhibition called Cezanne and American Modernism. This…

Jim Breitinger, Director of Marketing, Natural History Museum of Utah

A little about Jim  Jim Breitinger was an early blogger- he first started by creating emails with stories and pictures that he would send out to friends and family. The positive feedback from these emails fueled his interest in telling stories through the new digital media and soon after started a blog. After finishing a…

Afua Anokwa, Marketing Communications Manager, The International Spy Museum

(Please disregard from 19:00 to 23:40 due to a power outage in my area. The interview resumes at 23:40) Afua Anokwa (Agent Double A) has been the Marketing Communications Manager at the International Spy Museum in Washington, DC since 2012 and is responsible for all internal communications, eBlasts, partnership coordination, and, since 2014, the Spy…

Tim Spindle, Digital Librarian, Metropolitan Library System

For my interview I chose to interview Tim Spindle who is the Digital Librarian for the Metropolitan Library System in Oklahoma City. Tim started out working at an IT help desk and hated it. Some friends of his who were librarians suggested that he might be a good fit for libraries in that he could…

Annelisa Stephan, Manager For Digital Engagement, The J. Paul Getty

Annelisa Stephan’s Bio My interview was with Annelisa Stephan of The Getty in L.A. California. Stephan has been at the Getty since 2004, where she has held numerous jobs writing and crafting stories for the Gettys social media. In 2014 she became the Getty’s Manager for Digital Engagement. In her new position she has taken…

Stephanie Seacord, Director of Marketing, Strawbery Banke Museum

How can social media benefit a small museum?  The moment I stepped foot onto the tranquil 12-acre campus of the Strawbery Banke Museum (SBM), located in Portsmouth, NH, thoughts of ROI, social media algorithms and hashtags floated away into a far away, advanced century.  This living museum is not a reproduction.  It’s an actual neighborhood of…

Amy Fox, Social Media Content Manager, Smithsonian American Art Museum

In this interview, Amy Fox, Social Media Content Manager for the American Art Museum (SAAM) and Renwick Gallery, discusses the ins and outs of her daily social media routines. She breaks down her strategies for planning intriguing content and the best practices for user engagement. Her methods make looking at art a fun experience! SAAM…

Paul Morando, Director, U.S. Army Quartermaster Museum

The US Army Museum system faces many unique challenges when it comes to creating a web presence. The system consists of 178 different museums and historical holdings around the world and consists of an estimated 600,000 artifacts. The museum division falls under the Center for Military History and is headquartered in Washington D.C. with their…

Jon Voss, Strategic Partnerships Director, Historypin

Jon Voss is the Strategic Partnerships Director at Shift Design, mainly working on the project, Historypin. He is responsible for U.S. fundraising initiatives, and client/community development, as well as managing the U.S. based Historypin projects and community officers. He is also co-founder of the International Linked Open Data in Libraries, Archives, and Museum Summit, which…

Jeffrey Inscho, Creative Technologist, Innovation Studio

Jeffrey Inscho is a creative technologist based in Pittsburgh, PA. He currently leads emerging media initiatives at the Innovation Studio, the research, design, and development laboratory at Carnegie Museums of Pittsburgh. His professional work lives at the intersection of technology, cultural narrative and interaction. Our interview focused on his work on the Warhol Museum’s digital strategy,…

Sarah Lumbard, Digital Curator, United States Holocaust Memorial Museum

Sarah Lumbard is the Digital Curator at the United States Holocaust Memorial Museum (USHMM) and has been in her position for about a year. She leads the digital vision, strategy, and operations for the museum. Prior to joining the USHMM, Sarah worked at NPR for nearly five years leading the news giant in content strategy. While…

Dana Mitroff Silvers, Design Thinking and Web Strategy Consultant

  Dana Mitroff Silvers is the founder and director of Designing Insights, a consulting firm specializing in design thinking and web strategy. Having previously led the website redesign project at the San Francisco Museum of Modern Art, a project which has greatly influenced her current work, she is now a design thinking facilitator and web…

Jane Alexander, Director of Information Management and Technology for CMA

As Director of Information Management and Technology Services for the Cleveland Museum of Art (CMA), Jane Alexander was one of the driving forces behind the uber successful Gallery One project and ArtLens mobile app.  Both of these efforts have transformed the CMA into one of the most engaging cultural institutions around the world.  We were…

Stephanie Pau, Content Producer for Mobile Media, SFMOMA

Stephanie Pau, currently Content Producer for Mobile Interpretive Media at SFMOMA, spoke with us about her career path, the importance of audience research and evaluation, digital trends, and the role mobile media will play in the new SFMOMA, set to re-open in 2016. Prior to rejoining SFMOMA in September, Stephanie spent 4 years as the…

Layla Masri, President, Bean Creative

Layla Masri is president of the interactive design firm Bean Creative. Layla spoke with us about usability, interactives, and developing web projects for multiple types of users and devices. Though it may seem like a career change, Layla describes how her experiences in marketing and journalism have helped her in creating successful web components and…

Loic Tallon, Senior Mobile Producer, Metropolitan Museum of Art

Loic Tallon is Senior Mobile Producer at the Metropolitan Museum of Art and Chair of the Museums & Mobile Online Conference.   He spoke with us about mobile strategies for museums and gave suggestions on how to create successful museum apps.   Loic is an art historian by training, but became obsessed with audio guides…

Lori Byrd Phillips, Digital Marketing Coordinator, The Children’s Museum of Indianapolis

Lori Byrd Phillips is the Digital Marketing Coordinator and Wikipedian-in-Residence at The Children’s Museum of Indianapolis. She is also highly involved in the GLAM-Wiki initiative, an international group of Wikipedians who assist cultural institutions in collaborating with Wikipedia in order to share multimedia content and cultural expertise. Lori talked with us about open authority, Wikipedia…

Peter Gorgels, Internet Manager, Rijksmuseum

Peter Gorgels is responsible for the major redesign of the Rijksmuseum website, which coincided with the museum’s reopening after extensive renovations. Peter talked with us about the website’s role in opening up access to collections and marketing the museum, and how people are (and aren’t) engaging with the thousands of hi-res images that are now…

Dave Patten, Head of New Media, Science Museum London

  Dave Patten is responsible for all public facing IT and AV, including interactive exhibits, at the Science Museum in London. Dave talked with us about connecting visitors to museum content, and the role technology plays in that process. The content is everything Visitors don’t visit museums for their tech. Rather, they seek meaningful encounters…

Aaron Cope, Senior Engineer, Cooper-Hewitt National Design Museum

Aaron Cope is part of the team reinventing the collections website for the Smithsonian’s Cooper-Hewitt National Design Museum. Aaron talked with us about digital museum objects and what the future of online collections might look like. The Copper-Hewitt’s Manhattan building is currently closed for renovation (set to reopen in 2014). While physical access to the…

Silvia Filippini-Fantoni, Director of Interpretation, Media, and Evaluation at the Indianapolis Museum of Art

At the Indianapolis Museum of Art (IMA), Silvia Filippini-Fantoni manages the Interpretation, Media and Evaluation Department, which is responsible for the development of analogue and digital interpretive content about the permanent collection, temporary exhibitions, and historic properties as well as audience research and evaluation. Silvia talked with us about how museums can identify and better…

Carolyn Royston, Head of Digital Media, Imperial War Museums

  Carolyn Royston can be attributed with the impressive task of pioneering, developing and instituting the New Media Department at Imperial War Museums (IWM), a family of five related but distinct institutions located in the UK. Imperial War Museums include the IWM London; IWM North in Trafford, Greater Manchester; IWM Duxford near Cambridge; the Churchill…

Charlie Moad, Acting CIO, Director IMA Lab, Indianapolis Museum of Art

Charlie is essentially in charge of all technology at the museum including general IT maintenance, in addition to spear heading software development initiatives through the IMA Lab. The Lab consists of five developers and two graphic designers which is typically uncommon given the size of the institution. In addition, the team offers consulting services for…

Elycia Wallis, Manager, Online Collections, Museum Victoria

  Elycia Wallis spoke with us about her many experiences at Museum Victoria with online collections and several other collections-based technologies.  It was a fascinating discussion that highlighted participation with museums in an online setting. Dr. Elycia Wallis, PhD is Manager of Online Collections at Museum Victoria in Australia, where her role covers all aspects…

Ranti Junus, Systems Librarian, Michigan State University

We spoke with Ranti about museum website usability. What would be your top three reasons for improving access to museum audiences? Improving accessibility provides an equal opportunity to all users, increases diversity and if funding for the website comes from a government grant, it is a legal requirement. What technical and philosophical challenges need to…

Shana Crosson, Web Content Manager, Minnesota Historical Society

  Shana Crosson is the Web Content Manager and Technology Integration Specialist at the Minnesota Historical Society and has been for the last six years.  Currently her job revolves around preparing the Minnesota Historical Society for the digital delivery of K-12 content.  Shana is currently in revisions for a digital text book for use in…

Bruce Wyman, Museum Consultant on Technology and Exhibitions

Currently an independent consultant for museums, Bruce Wyman was originally a marine biologist. While working at the New England Aquarium, he helped build the museum’s first website in 1995. From that point on, he continued to focus on integrating technology with museums at the aquarium and later with the MIT-connected startup NearLife, Second Story, the…

Susan Chun, Founder, Steve: The Museum Social Tagging Project

Susan is a researcher and consultant to cultural heritage organizations. She specializes in publishing; intellectual property policy and open content initiatives; information management; visualization; advanced search strategies; and multilingual content development and management. She leads several multi-institutional research and development projects in the museum and library community: She is a co-founder and project lead for…

Sarah Toplis, Commissioning Editor, Tate Collectives

As Commissioning Editor for Tate Collectives, Sarah manages and develops the digital strategy and ongoing schedule of digital projects for younger audiences at Tate. Tate Collectives is a youth art initiative run by and for young creatives, giving everyone the opportunity to reach their own conclusions about art. We spoke with Sarah about the importance…

Tim Songer, President and Lead Consultant, Interactive Knowledge

Tim Songer, president and lead consultant at Interactive Knowledge, has worked in the field of educational media for over 20 years.  Tim’s personal journey took him from teaching high school to grad school to study instructional design.  Tim’s work on a grant for developing learning materials for an adult literacy program that were recorded on…

Nancy Proctor, Head of Mobile, Smithsonian Institution

Nancy Proctor heads up mobile strategy and initiatives for the Smithsonian Institution, and is co-chair of the Museums and the Web annual conference. From 2008-2010 she was Head of New Media at the Smithsonian American Art Museum. Nancy served as program chair for the Museums Computer Network (MCN) conference 2010-2011, and co-organizes the Tate Handheld conference among other gatherings for cultural…

Matthew Fisher, President, Interactive Designer, Night Kitchen Interactive

Matthew Fisher is the President and Co-Founder of Night Kitchen Interactive, which produces educational interactives, social media solutions, marketing communications, interpretive installations, and online exhibits for museums. The company uses kiosks, touch-tables, mobile apps and websites to combine the vital storytelling functions of both picture and word. We asked Matthew about his experiences facilitating participation…

Paul Marty, Associate Professor, Florida State University

Paul Marty is currently an Associate Professor in the School of Library and Information Studies at the College of Communication and Information at Florida State University. He has researched and written extensively on museum informatics, website usability and how people use information. He was also the Director of Information Technology at the Spurlock Museum in…

Diya Vij and David Strauss, Queens Museum of Art

We had an interview with David Strauss, Director of External Affairs and Diya Vij, Designer and New Media Specialist of the Queens Museum of Art (QMA). The following includes a few key points that I found particularly helpful in regard to using social media for marketing and fundraising. Serving a diverse audience Queens, New York…