I had a great time talking with Kristin Prestegaard about how museums can best engage their audiences in a contemporary setting. As Chief engagement officer for the Minneapolis Institute of Art (MIA) she is a leader in devising strategies that open the doors to increased audience engagement and participation. Our discussion centered around the use…
Tag: outreach
Stephanie Seacord, Director of Marketing, Strawbery Banke Museum
How can social media benefit a small museum? The moment I stepped foot onto the tranquil 12-acre campus of the Strawbery Banke Museum (SBM), located in Portsmouth, NH, thoughts of ROI, social media algorithms and hashtags floated away into a far away, advanced century. This living museum is not a reproduction. It’s an actual neighborhood of…
Christina DePaolo, Director of Digital Media, and Maren Dougherty, Director of External Affairs, Balboa Park Online Collaborative
We talked with Christina and Maren about the successes of the Balboa Park Online Collaborative, the role played by the Web in museums’ marketing and outreach strategies, and the future of social media and engagement. As Director of Media at Balboa Park Online Collaborative (BPOC), Christina is in charge of Balboa Park Commons, an effort…